Google YouTube has been in the spotlight repeatedly over the past several months, but rarely for anything encouraging. Most recently, the video sharing platform was lambasted for allowing YouTube star Logan Paul to upload a vlog prominently featuring the body of someone who had allegedly committed suicide. The Google-owned property then refrained from laying down the law on Paul until an uproar from users forced its hand days later . But as worrisome as the Logan Paul episode was for frequent visitors of YouTube, the actual reason that Google has to address the root of the problem is because of advertisers. They understandably don’t want to have their wares and services attached to inappropriate or controversial content. So YouTube is making some major changes. In a post on the Inside AdWords blog this week, Google VP of engineering Paul Muret discussed three ways that YouTube is going to address its biggest issues in 2018. First off, while channels previous
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