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As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must evolve as well if businesses are to be able to successfully execute digital marketing strategies in 2017. Does your marketing team have the most important skills it needs for continued success and enhanced efforts? To identify potential talent gaps you'll need to hire for, check out the following top 5 digital marketing skills. 1. Data Analysis Arguably the most important skill in digital marketing in 2017 and beyond is data analysis. Thanks to the growing importance and the abundance of customer data (which will only grow more abundant as a result of the  Internet of Things ), digital marketing professionals must feel at home with measurement, metrics, and the analysis of data. Data-analysis skills allow marketers to answer the most important question: "Is this working?" Which results in more effective and targeted marketing campaigns, enhanced custo