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Mark Zuckerberg is officially the new Bill Gates — and he could rain on Snap's $3 billion parade (FB, MSFT)

Facebook Back in the '90s, before memes were really a thing, it was kind of a meme to pass around pictures of Bill Gates as a Borg — the cyborg baddies of "Star Trek: The Next Generation" fame. If you're not a "Star Trek," fan, trust me, it's a sick own. Before the Borg attacked, they would issue their famous warning: "Your biological and technological distinctiveness will be added to our own. Resistance is futile." It was a warning that resonated with the tech industry of the day. Under Gates' leadership, Microsoft became known as a company that would win at any cost. From productivity apps to web browsers, any competitor Microsoft couldn't simply buy it would crush by making a new, competing product and win by selling to its huge existing customer base. Now we're starting to see history repeat itself, but Facebook CEO Mark Zuckerberg has stepped in to the role once occupied by Gates. Consider Facebook's reaction to Snapc