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Amy Gesenhues on February 10, 2017 at 1:46 pm Another Supercell video game made its way to the top of YouTube’s ad leaderboard last month with Clash Royale’s “The Last Second” spot earning 11.1 million views. While Supercell’s Clash Royale ad ranked No. 1, Apple was the winning brand overall — earning a combined 14.1 million views for two different iPhone 7 ads at No. 2 and No. 3. The 11.1 million views earned by the Clash Royale spot was significantly lower than the results Supercell saw in December of last year. The ad garnered just over a third of views generated by Supercell’s “Clash of Clans 360-Degree Experience — Virtual Reality Raid” spot that ranked No. 1 in December with 30.2 million views. In fact, the mobile video gaming company owned half of the  December 2016 ad leaderboard  with four of its ads for Clash of Clans ranking in the No. 1, No. 2, No. 5 and No. 6 spots, and an ad for its Boom Beach game taking the No. 9 spot. Of the more than 100 million com...

by Christian Neri This week's 'Skim is all about fighting for the next user: Why you should consider Facebook's low-bandwidth app, Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; what you need to know about how the Super Bowl played out on social, and the brands and social networks that claimed victory; what big play Pinterest is making in search; how to convert Instagram users to buyers; how B2Bs tap into social; and much more... Skim to stay on top! 1. Facebook Lite hits 200 million users The social network's low-bandwidth world revenue  skyrocketed 52% in 2016  thanks to the lite version of Facebook's app, which makes it easier and more enjoyable for users with poorer data connections to sign up and spend more time on the platform. The social giant's revenue in "Rest of World" regions (those outside of US & Canada, Europe, and Asia-Pacific) ballooned to $839 million per quarter last year. Facebook Lite la...

Whether to improve relevancy with their content or to keep competitors from advertising on their pages, publishers want control over the types of ads that can run on their sites. Google  announced  Tuesday that it is expanding the capability for publishers to opt out of certain ad categories and has increased the number of categories and subcategories from 250 to 470. More detailed subcategories give publishers greater refinement in blocking ads on their sites. For example, instead of blocking the category “Apparel,” you can now pick any of the new subcategories, “Sunglasses,” “Handbags” or “Watches.” The feature is now available in all AdSense markets and supports Chinese (simplified), Dutch, Polish, Russian and Turkish, in addition to English.