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As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must evolve as well if businesses are to be able to successfully execute digital marketing strategies in 2017. Does your marketing team have the most important skills it needs for continued success and enhanced efforts? To identify potential talent gaps you'll need to hire for, check out the following top 5 digital marketing skills. 1. Data Analysis Arguably the most important skill in digital marketing in 2017 and beyond is data analysis. Thanks to the growing importance and the abundance of customer data (which will only grow more abundant as a result of the  Internet of Things ), digital marketing professionals must feel at home with measurement, metrics, and the analysis of data. Data-analysis skills allow marketers to answer the most important question: "Is this working?" Which results in more effective and targeted marketing campaigns, enhanced custo...

If you’re handing over your internet connection for free, don’t expect top-notch security. For individuals seeking extra privacy online or trying to access geo-blocked content, a virtual private network (or VPN) can seem like an ideal fix. VPN applications protect users by encryp        For individuals seeking extra privacy online or trying to access geo-blocked content, a virtual private network (or VPN) can seem like an ideal fix. VPN applications protect users by encrypting internet traffic and routing it through different countries. That makes it harder for hackers to intercept your connection, and can also fool Netflix into thinking you're in a different country. However, these programs can also pose a risk to users. A  new analysis  of nearly 300 Android VPNs found that 84 percent of those studied leaked users’ web traffic, 38 percent contained malware or malvertising, and 18 percent didn’t encrypt data at all. Three of the apps even directly interce...