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by Christian Neri This week's 'Skim is all about fighting for the next user: Why you should consider Facebook's low-bandwidth app, Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; what you need to know about how the Super Bowl played out on social, and the brands and social networks that claimed victory; what big play Pinterest is making in search; how to convert Instagram users to buyers; how B2Bs tap into social; and much more... Skim to stay on top! 1. Facebook Lite hits 200 million users The social network's low-bandwidth world revenue  skyrocketed 52% in 2016  thanks to the lite version of Facebook's app, which makes it easier and more enjoyable for users with poorer data connections to sign up and spend more time on the platform. The social giant's revenue in "Rest of World" regions (those outside of US & Canada, Europe, and Asia-Pacific) ballooned to $839 million per quarter last year. Facebook Lite la...

In its early days Pinterest was described as a “social scrapbooking” or photo sharing site. CEO Ben Silbermann has called it a “catalog of ideas.” But the company has generally shunned the “social network” label. Whatever else it is, Pinterest is increasingly becoming an image search engine. Accordingly, the company announced the hiring of Randy Keller, who until last month was a senior engineer working on Google image search. Keller was at Google for roughly a decade and was part of the Image Search Quality team. His Linkedin profile says he lead a team “of 40 engineers  . . . and was responsible for image search ranking, related images, guided search efforts and new emerging features like ‘Where to Buy’ and images appearing on web search.” Pinterest provided a quote from Keller about why he’s joining the company: Pinterest is the most exciting opportunity in visual discovery today, and I look forward to contributing my expertise in image search quality and ranking to t...