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Instagram’s web footprint surpassed Twitter’s in 2016

Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider  SimilarTech  of the top 1 million sites based on their global traffic, including publishers, brands and e-commerce sites. At the start of 2016, Instagram trailed Twitter in the number of sites that embedded its users’ posts or featured its social widgets, like follow buttons. But from January through December, Instagram’s footprint expanded by 308 percent to overtake Twitter, whose footprint expanded by 36 percent over the same period. It’s unclear what pushed so many sites to begin embedding Instagram posts and widgets on their pages in 2016. Instagram introduced the ability to  embed people’s posts on sites back in July 2013  and rolled out  follow buttons, or “badges,” in November 2012 . Instagram’s monthly user base growing from  400 million people in September 2015  to  600 million people in December 2016  likely helped. But it doesn’t explain what spurred the adopti

Twitter’s safety updates address user bans, abuse and safe search

Tamar Weinberg tanuha2001  /  Shutterstock.com With Twitter’s  rampant  abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem. An announcement  today  addresses Twitter’s overall improvements toward a safer, more pleasant tweeting experience, with the addition of three primary changes: abusive account creation prevention, safer search results and collapsing low-quality (or abusive) tweets. New Accounts Twitter says it’s being proactive about identifying users whose accounts have been suspended, primarily as a result of abuse and harassment, to ensure that they will not recreate new accounts. Safer Search A “safe search” will be implemented to remove tweets that contain sensitive content or tweets that have been made by blocked/muted accounts. The objective is for search to be less cluttered with more relevant (and possibly more interesting) results. Collapsing low quality tweets While Twitter advocates toward free speech,