Gsbt

Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or opinion, and they have provided marketers with a valuable tool to measure media effectiveness. Unlike the one-way nature of other media, social feedback mechanisms allow you to see how your audience is responding to different types of content with one lightning-fast, simple metric. But ever since  Facebook Reactions  were introduced, things have become a bit more complicated. A Like has always signified support for a message, where negative thoughts had to be expressed in comment feeds, or perhaps, not at all. Facebook Reactions (represented as Love, Sad, Wow, Angry and Laughing icons) have changed the way users can express their feelings for a piece of content. As marketers who love data, we should be taking advantage of any information that can help us create better posts. Reaction data is exactly that — signals fro...