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Taylor Swift’s internet rulebook

Long before Taylor Swift was the subject of serious  ire  and  scrutiny , she was interested in laying out puzzles and being the sole keeper of the key. Her  album liner notes  have always had hidden clues, as complicated as a Zodiac cypher, put there obviously enough for fans to figure out but never quite so obviously as to be confirmable. She’s known for naming names, but more often than not she has actually let fans do that last bit of work for her. On her 2012 album  Red , she even didn’t have to say “Jake Gyllenhaal.” She said only “twin fire signs / four blue eyes,” left a liner puzzle that spelled out “SAGITTARIUS,” and appended  a bonus track  explicitly about being stood up on her birthday. Who else? Gyllenhaal’s birthday is December 19th; Swift’s is December 13th. Publicly, they broke up sometime in December 2010. she stumbled in the transition between paper notes and the notes app As the times shifted away from notes passed to fans on literal paper and Swift had to reck

Old Taylor Swift is dead. May New Taylor Swift forever reign in terror

Taylor Swift has been sorted into Slytherin, and she's bringing  a new banger  to their house parties. If  the snake videos  weren't enough of a clue, Taylor's enemies have driven her to a poisonous place -- or so she'd have us believe. "Bad Blood" will go down as a bratty tiff compared to "Look What You Made Me Do," a message from the all-new Taylor Swift, a first offering from  Reputation  that's dripping with lethal venom. "I'm sorry, the old Taylor can't come to the phone right now," she sarcastically snarls during the break. "Why? Oh! 'Cause she's dead!" RIP sunny, lovelorn Taylor. Long live dark, vengeful Taylor.  May she forever reign in terror.  SEE ALSO:  You'll never guess how many times 'Taylor Swift' appears on the 'Reputation' cover If this first single in three years is to be believed, Swift has been progressively provoked from shaking it off to lashing out -- a pivot