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WHY IT MATTERS TO YOU Lab-grown meat could bring an end to unnecessary animal deaths. A new research paper just brought that dream one step closer. A new study published in the  journal  Scientific Reports  has taken us one step closer to the dream of animal-free meat. (And, no, in case your mind immediately goes to the 1973 sci-fi movie  Soylent Green , it ain’t people, either!) “What the paper describes is research designed to generate muscle from a newly established pig stem-cell line, rather that from primary cells taken directly from a pig,” co-author Dr. Nicholas Genovese, a stem-cell biologist (and vegetarian), told Digital Trends. “This entailed understanding the biology of relatively uncharacterized and recently-derived porcine induced pluripotent stem cell lines. What conditions support cell growth, survival and differentiation? These are all questions I had to figure out in the lab before the cells could be turned into muscle.” As you can imagine, this wasn’t straightfo

  Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play. Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts,  podcasts  are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts. Of course, you not only need to know how to leverage your podcasts for SEO, but also how to rank well on the platforms specific to podcasts. So whether you’re starting out or are an established podcaster, read on for specific tips on how