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Playboy, Shedding a Policy Change, Brings Back Nudes

Playboy, the men’s magazine, announced in October 2015 that it would stop publishing images of naked women, seeking to attract more advertisers and secure better placement on newsstands. MANDEL NGAN / AGENCE FRANCE-PRESSE — GETTY IMAGES By SYDNEY EMBER Playboy is returning to the bare essentials. A year after the famed but struggling men’s magazine stopped featuring photographs of naked women, it has apparently had a change of heart. From now on, women will shed much of the scanty clothing that had been covering them up. The next issue, which hits newsstands at the end of the month, will feature women who are topless and almost fully exposed. (Think strategically placed leaf, hand or leg.) Cooper Hefner, a son of the Playboy founder  Hugh Hefner , signaled the change in a  Twitter post  on Monday : “I’ll be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake,” he said in a quotation supe...

The Most Important Digital Marketing Skills for 2017

As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must evolve as well if businesses are to be able to successfully execute digital marketing strategies in 2017. Does your marketing team have the most important skills it needs for continued success and enhanced efforts? To identify potential talent gaps you'll need to hire for, check out the following top 5 digital marketing skills. 1. Data Analysis Arguably the most important skill in digital marketing in 2017 and beyond is data analysis. Thanks to the growing importance and the abundance of customer data (which will only grow more abundant as a result of the  Internet of Things ), digital marketing professionals must feel at home with measurement, metrics, and the analysis of data. Data-analysis skills allow marketers to answer the most important question: "Is this working?" Which results in more effective and targeted marketing campaigns, enhanced custo...