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  Anthropology in Practice Supportive. Curious. Unafraid. These are some of the words that advertising agencies use to describe their company culture. But do any of these words actually connect them with what culture actually is? This article is part of the Workplace Anthropology series. Perusing the top ten of Ad Age’s 2017 agency list, there is one common theme in how advertising agencies describe their company culture: collaborative. There are plenty of supporting words that carefully surround “collaborative,” such as passion, insightful, supportive, entrepreneurial, borderless, and unafraid, but you would be correct in arguing that these descriptors are more relevant to the people these companies hope (will) work for them, rather than being indicative of a culture itself. Culture statements, which tend to reside on About Us and Career pages online, sit comfortably under the recruitment banner. In our current pursuit of work/life balance, a company’s culture is

GETTY IMAGES Earlier this summer Google engineer  James Damore  posted a treatise about gender differences on an internal company message board and was subsequently  fired . The memo ignited a firestorm of debate about sex discrimination in Silicon Valley; this followed months of reporting on accusations of harassment  at Uber  and  elsewhere . Sex discrimination and harassment in tech, and in  science  more broadly, is a major reason why women leave the field. Nationally, there has long been handwringing about why women are underrepresented in STEM (science, technology, engineering, and math), which has led to calls for increased mentoring, better family leave policies, and workshops designed to teach women how to negotiate like men. WIRED OPINION ABOUT Alison Coil is a full professor of physics at the Center for Astrophysics and Space Sciences at the University of California at San Diego. Last month three senior researchers at the Salk Institute for Biological Studies in La Joll

Near-Earth objects make passes by our planet on a fairly regular basis, but the space rock that’s going to  cruise by  on September 1st is a real goliath. Named Florence, the massive asteroid is thought to be the largest object to make such a close approach to Earth since NASA decided to start keeping records for that sort of thing. The good news is that scientists don’t believe it poses much of a threat — at least this time around. DON'T MISS 9 paid iPhone apps on sale for free right now While many near-Earth asteroids that safely pass our planet are comparable in size to busses or even houses, Florence is quite a bit larger than any of those. The asteroid, which is named for Florence Nightingale, measures a whopping 2.7 miles across, making it a real world-killer if it were to ever actually collide with us. Thankfully, NASA doesn’t believe that’s going to happen any time soon. When Florence makes its pass on September 1st it’ll be at a distance of about 4.4 million miles. T

Financial management is integral part of personal life and also for the business. The unmanaged finance will get off the track and will cause loss and waste expenditures. It is important to manage the finance it any level. It does not matter about the amount of effort the person or the business professionals take on regarding financial management but it matters a lot about regular financial management. Regular financial management is a responsibility for the person to take over so that financial management will be effective. Each person that deals with money should understand the importance of personal and individual financial management. Financial management Financial management can be covered with some sort of most important things such as expense tracking, investment, income, and savings. The money flow in the business and personal life, the income, the type of expenses done, investment on anything and whether there is saving or not are to be analyzed, reviewed and corrected. Thi

Samsung is definitely not launching the Galaxy S8 but it will reveal the launch date of the new premium flagship smartphone during the Mobile World Congress. Samsung will have a special event on February 27 and by then we’ll know when the Galaxy S8 will be announced. The South Korean tech giant usually introduces its newest Galaxy S phone at the MWC each year but this year is different as the S8 will be delayed. Samsung is believed to be holding an Unpacked event this March in New York. We’re guessing it will be late March because that’s what we’ve been saying the past few weeks–late March or early April launch. As for the exact date, reporters in Korea will know earlier when the Galaxy S8 will be announced according to Koh Dong-jin, President of Samsung’s mobile business. This year will be a bit different but we’re expecting that Samsung has finally and properly addressed the battery issue. Hopefully, the  Quality Assurance tests ,  protocols, and safety measures , the next flagship

By Mike Senese The inaugural Maker Faire Kuwait happened this past weekend. It was a great first event, with 67 local makers showing their projects, from high-tech inventions to handmade regional crafts, to an engaged flow of attendees. Through all three days, one aspect stood out: the large number of proud young women engineers. Kuwait is a tiny, triangle-shaped country, about the size of Connecticut and Rhode Island, sitting between Iraq and Saudi Arabia along the northwest corner of the Persian Gulf. Historically, it was a boat-building and trade leader for the Arabian peninsula; the discovery of large oil reserves in the 1930s helped it develop a strong focus on science and engineering and turned Kuwait into one of the richest countries in the world. I wasn’t too familiar with these aspects as I arrived to Kuwait the night before its first Maker Faire began. Approaching at night over the Persian Gulf by plane, the downtown stood out as tall and modern, each building brightly l

Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or opinion, and they have provided marketers with a valuable tool to measure media effectiveness. Unlike the one-way nature of other media, social feedback mechanisms allow you to see how your audience is responding to different types of content with one lightning-fast, simple metric. But ever since  Facebook Reactions  were introduced, things have become a bit more complicated. A Like has always signified support for a message, where negative thoughts had to be expressed in comment feeds, or perhaps, not at all. Facebook Reactions (represented as Love, Sad, Wow, Angry and Laughing icons) have changed the way users can express their feelings for a piece of content. As marketers who love data, we should be taking advantage of any information that can help us create better posts. Reaction data is exactly that — signals from the audience about what mak

The  Bugatti   Chiron  is being readied for roll-out after a year spent showcasing the hypercar at events around the world, following its launch at the  Geneva motor show  last March. Customers will receive the first cars by next month. Around 70 examples are expected to be made in Bugatti’s so-called Atelier this year — 14% of the production run of 500 models overall. The French car maker, owned by the Volkswagen Group, says the process of making a Chiron to delivering it takes between six and nine months. Each €2.4 million (£2m) 1479bhp supercar, which can reach 62mph in less than 2.5sec and hit 261mph, is assembled by 20 employees by hand using more than 1800 parts. Bugatti claims its Molsheim facility has been “extensively modified” to take account of the car’s higher performance over the  Veyron  and the “generally more complex nature of the new product and its production process”. Here, in pictures, are the production process highlights. The Chiron is built in Bugatti’s ‘At

As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must evolve as well if businesses are to be able to successfully execute digital marketing strategies in 2017. Does your marketing team have the most important skills it needs for continued success and enhanced efforts? To identify potential talent gaps you'll need to hire for, check out the following top 5 digital marketing skills. 1. Data Analysis Arguably the most important skill in digital marketing in 2017 and beyond is data analysis. Thanks to the growing importance and the abundance of customer data (which will only grow more abundant as a result of the  Internet of Things ), digital marketing professionals must feel at home with measurement, metrics, and the analysis of data. Data-analysis skills allow marketers to answer the most important question: "Is this working?" Which results in more effective and targeted marketing campaigns, enhanced custo

Rob Price   Mark Zuckerberg and Priscilla Chan.AP Mark Zuckerberg's wildly ambitious plan to treat and cure all diseases has made a step forward with the announcement that it is funding dozens of scientists over the next five years. The Chan Zuckerberg Initiative (CZI) is an organisation run by the Facebook cofounder and pediatrician Priscilla Chan, his wife.  Launched with a $3 billion (£2.4 billion) cheque book in September 2016 , its aim is to help "cure all disease" by the end of the twenty-first century, with a focus on investing in long-term scientific research that wouldn't necessarily pay off straight away. Part of the CZI is the Chan Zuckerberg Biohub, a medical research organisation — and on Wednesday,  the Biohub announced it is providing $50 million (£40 million) in funding to researchers, TechCrunch reports . The cash is going to 47 different people, to fund their research for the next five years with up to $1.5 million (£1.2 million) each. (More tha

Image: Alex Cranz/Gizmodo It’s time to replace your computer. Maybe it was purchased during the last Republican administration, or you ruined it was a spilled drink, or maybe you’ve just got some money to burn and you’d like to blow it on Intel’s  new Kaby Lake microarchitecture . Whatever the reason, you’re ready to upgrade your computer, and you’re going to be left with a big choice. Do you spend the extra cash for the categorically faster i7 processor, or do you pinch a few pennies and go with the i5. After running both processors (the 4.5GHz i7-7700K and the 4.2GHz i5-7600K) through the ringer in a computer that was otherwise the exact same, we can say, without a doubt, that you should save your money. For most people the i7 just isn’t worth it. Intel introduced the i7 and i5 brands back in 2007 as a way of guiding customers. The i5 was for “mainstream” use and the i7 was for “high-end” and business use. Spend a little extra money and the i7 should do everything faster and bette

 6 OF THE 14 corners of Valencia’s Circuit Ricardo Tormo, the scariest is the hard left-hander at the end of the half-mile straightaway. That’s because by the time you hit it, you’ve had the space to accumulate a triple-digit velocity, and for me, the time to worry about how to drop enough speed and make the turn without losing control of a half-million dollar supercar. The  2017 Aventador S  produces all the skin-tickling sounds and riotous thrust you expect from a  Lamborghini . But this revised version of Sant’Agata Bolognese’s current flagship, which starts at $421,350, promises more than  Sturm und Drang . Lamborghini built this car to make you race through that corner, and love doing it. More Everything Take that corner at speed in the first generation Aventador, which launched in 2011, and anything can happen. That car paired Lamborghini’s trademark alien looks with parent company Audi’s left-brain innovation, but was also prone to imbalanced handling and unders