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WHY IT MATTERS TO YOU The Super Bowl ad for Google Home showed off the device's keen sense of hearing and attention to the "OK Google" wake word. Right around the time New England Patriots quarterback Tom Brady orchestrated the biggest comeback in Super Bowl history, Google officially introduced the world to its  Amazon Echo -competing home servant,  Google Home . A  one-minute advertisement  showing off the different ways in which people have the ability to interact with Home, the spot featured — over and over again, mind you — people uttering its popular wake word, “OK Google.” Due in part to the wake word’s prominent feature, Google Home users all over the country say their devices acted a bit erratic during the ad, responding to the commercial’s commands. At least it’s reassuring to know the Home as a keen ear for its wake word, right? Though the gaffe didn’t cause any serious harm to anyone — unless, of course, it accidentally turned off the lights while someone

Coca-Cola/YouTube Coca-Cola has shelled out for two ads during the Super Bowl this year, but the spot it aired in the pre-game commercial break is likely to be the one that will get most people talking. The soda company aired a re-run of the spot it ran during the 2014 Super Bowl. "It's Beautiful" sees a cast of diverse people singing "America The Beautiful," first in English, but also languages like Hindi, Arabic, and Tagalog. The ad is designed to portray the multi-cultural make-up of the US population. The ad, created by Wieden + Kennedy, took on a certain poignance this year, given the current political climate. Last time the spot aired, a bunch of people hated it , taking to social media to air their grievances against the brand — with some threatening to boycott the brand. "One simply does NOT sing America the Beautiful in ANY language but English! Get on board or OUT!" one Facebook user posted to Coca-Cola's page at the time, which had

A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received  Parisian Love ad . But it is the first Super Bowl ad for Google Home, the company’s in-home voice assistant that’s only been  available to consumers since October . You’ll recognize the commercial as very “Googley” — it has a very personal and homey feel and portrays a cross-section of people using the device in various times of need. The ad ends with the tagline, “Home by you. Help by Google.” There’s no pricing information or even anything that tells consumers where to buy Home Google is battling Amazon — and to a lesser degree right now, Apple (Siri) and Microsoft (Cortana) — for the expanding voice assistant market. One  recent estimate  suggests there’ll be more than 30 million voice-based de