Google just made it more difficult than ever to make money on YouTube

Google

YouTube has been in the spotlight repeatedly over the past several months, but rarely for anything encouraging. Most recently, the video sharing platform was lambasted for allowing YouTube star Logan Paul to upload a vlog prominently featuring the body of someone who had allegedly committed suicide. The Google-owned property then refrained from laying down the law on Paul until an uproar from users forced its hand days later.

But as worrisome as the Logan Paul episode was for frequent visitors of YouTube, the actual reason that Google has to address the root of the problem is because of advertisers. They understandably don’t want to have their wares and services attached to inappropriate or controversial content. So YouTube is making some major changes.

In a post on the Inside AdWords blog this week, Google VP of engineering Paul Muret discussed three ways that YouTube is going to address its biggest issues in 2018. First off, while channels previously needed just 10,000 views in order to apply to the YouTube Partner Program, they’ll now need 1,000 subscribers and 4,000 hours of watch time within the last 12 months to be eligible to make money from ads. This will go into effect on February 20th, 2018.

Secondly, videos included in the Google Preferred program will not only be the most popular content from the site, but also content that has been thoroughly vetted. Channels included in Google Preferred will now be manually reviewed by YouTube staff, and ads will only run on videos that have been verified to meet the guidelines.

Finally, in order to increase transparency, YouTube “will introduce a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade offs.” Google wants advertisers to know more about where their ads are running, and have more control over them.

For the most part, these appear to be steps in the right direction for a company that has rightly come under fire for allowing its community to run amok. Unfortunately, by raising the barrier to entry for its partner program, it will make it harder than ever for hobbyists to make money from their channels without a huge subscriber base.

Comments

Bitcoin Laundering” Study: Where Do Criminals Turn to Mask Illicit Cryptoassets?

A recent study ( PDF ) from the Foundation for Defense of Democracies’ Center on Sanctions and Illicit Finance and blockchain analytics company Elliptic explored the “bitcoin laundering” ecosystem. In the study, Elliptic’s forensic analysis of the Bitcoin blockchain and other publicly available data were used to track the flows of illicit funds from 2013 to 2016. “This study aimed to identify where individuals turn in order to cash out or transmit bitcoins (BTC) acquired from illicit entities and to discover typologies for criminals ‘laundering’ bitcoins,” the report says. The study describes bitcoin laundering as a special type of money laundering that exists within the Bitcoin network where a user moves some bitcoins to a new address in a manner that obscures the original source of funds. The conversion of bitcoins into fiat currency on exchanges that lack adequate anti-money laundering (AML) and know-your-customer (KYC) policies can also fall under the category ...

How to cancel an unconfirmed Bitcoin transaction

Crypto Beginners Guide / Bitcoin Beginners Guide When sending Bitcoin , it can be easy to make a small mistake causing you to want to cancel your Bitcoin transaction. Oftentimes, funds can become stuck if the miner fee you enter isn’t high enough for any miner to confirm your transaction. Unfortunately, the steps to cancel a Bitcoin transaction are a little more complicated than just pressing an “Undo” button. In this brief guide, I’ll walk you through the process to cancel an unconfirmed Bitcoin transaction. Has your transaction been confirmed? The first step in canceling your Bitcoin transaction is to check whether or not it has any confirmations . When you made your transaction, you should have gotten a transaction ID that looks something like this: 240615b6ab59a5adb19ba52cb969aeb16ff82d2082b7a72cb2912c5d38c297cf Take your transaction ID and enter it into a block explorer. Blockchain.info is a great option. On the ...

Soaring Bitcoin Price Leads $159 Billion Crypto Market Recovery

Bitcoin Well, somebody bought the dip. Just as critics were rushing to proclaim that the bitcoin bubble had burst, the markets staged a $159 billion recovery. The rally was headlined by the bitcoin price, which rebounded from its sub-$10,000 fling and is currently flirting with $12,000. Several other top-tier coins, meanwhile, returned single day increases in excess of 40 percent. Source: CoinMarketCap Altogether, the cryptocurrency market cap clawed its way back to $574 billion, representing a 38 percent recovery from Wednesday’s intraday low of $415 billion. Bitcoin Price Eyes $12,000 Wednesday served as a trial-by-fire for recent bitcoin investors, some of whom had purchased the flagship cryptocurrency for $19,000 at the height of the rally in mid-December. Bitcoin Price Chart The correction forced the bitcoin price below $10,000 for the first time since early December, but Thursday’s rally enabled bitcoin to regain a bit...

Gsbt

Search This Blog